Where Science Meets Luxury in Every Surface
Founded in 2012, our company was born out of a commitment to providing more environmentally friendly solutions for the cleaning industry in Dubai. Starting as a trading company with ESG (Environmental, Social, and Governance) standards, we have thrived on three core principles: environmental stewardship, people stewardship, and quality focus.
Through the support of our partners, clients, and team, the business has grown to provide professional facilities management and cleaning services to corporate and retail clients. We continually strive to make a positive impact and maintain high quality standards in every service.
And we are committed to continuously bringing positive change to the industry and across the UAE.
ALI MOHRI – CEO
Creating a new category of hygiene: fragrance-first, science-backed, and designed for modern homes.
Signature scent families crafted like a modern perfume house — Citrus Cloud, Cotton Mist, Amber Sand, Rose Milk, Coconut Dew, Lavender Silk.
Inspired by skincare formulations: gentle, safe, luxurious textures with premium finishes.
Lab-tested, advanced hygiene systems engineered for true protection and daily wellbeing.
Aesthetic, TikTok-worthy packaging with soft curves, pastel tones, and a clean lifestyle feel.
Deliver world-class hygiene solutions through innovation, science, and unwavering commitment to excellence—protecting health and enhancing environments across Indonesia.
To become Southeast Asia’s most trusted name in intelligent cleaning technology and sustainable hygiene practices by 2030.
Sustainability isn’t an afterthought—it’s fundamental to everything we do. Our philosophy is simple: clean shouldn’t come at the cost of our planet’s future.
All our products use biodegradable, non-toxic ingredients that break down safely without harming ecosystems.
Advanced solutions that reduce water usage by up to 60% compared to traditional cleaning methods.
Concentrated formulas in recyclable containers minimize waste and carbon footprint.
Working towards net-zero emissions through renewable energy and carbon offset programs.
The visionaries driving innovation and excellence in hygiene solutions
Adam Deoid
James
Yusuf
Michell
Our solutions are developed through rigorous scientific research and tested to the highest international standards.
Deep understanding of pathogens and effective elimination methods.
Advanced formulation science for maximum efficacy and safety.
Specialized knowledge in healthcare, hospitality, and facilities management.
Strict adherence to ISO standards and international best practices.